News — parabens

The truth behind the term "PRESERVATIVE FREE"

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With the rise of natural and organic skincare brands emerging every year , many brands make certain claims like Paraben free , Sls free , sulphate free , Silicone free , Preservative free. Today , we will be focusing on the term "Preservative free". Preservative is basically a substance that is used to preserve any formula from decay. The expiry date of a certain formula mentions the amount of time that particular formula can remain preserved or stable lying on your shelf. Some preservative free brands make it there mission to stay completely away from preservatives. The only way to...

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Cosmetic Ingredients that you should best stay away from !

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Now that we clearly know why we should stay away from toxic ingredients , do we know what particular ingredients to avoid in our skincare ? Cosmetic ingredients are very tricky to understand with one ingredient having more than five names, you might be led to believe that you are using completely "safe" , "natural" , "no nasties" , "no toxins" , "completely organic" products but instead are putting other nasty ingredients instead of those particular ones or the same ingredients that you wanted to avoid disguised as another ingredient. Its painful to be part of this ecosystem where you...

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