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The truth behind the term "PRESERVATIVE FREE"

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With the rise of natural and organic skincare brands emerging every year , many brands make certain claims like Paraben free , Sls free , sulphate free , Silicone free , Preservative free. Today , we will be focusing on the term "Preservative free". Preservative is basically a substance that is used to preserve any formula from decay. The expiry date of a certain formula mentions the amount of time that particular formula can remain preserved or stable lying on your shelf. Some preservative free brands make it there mission to stay completely away from preservatives. The only way to...

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